Sitting in the crowd at the footy, watching a cracking game between two arch-rivals. I had a cold beer in one hand and a steaming-hot pie in the other hand, things could not be better. All this and a clear view from the stadium. Football-lovers'paradise!

And then.... The bloody sun! That clear. Gone! And like every other person in the stadium, I just did the 'aussie salute to the sun' as we've always done. But this time was different.

In an attempt to keep that clear view, (beer and pie), and maintain that salute I ended up spilling my beer, pissing off the bloke next to me (sorry dude), it was clear I was not enjoying the game.

Surely there's gotta be a way to eliminate the glare that "fucks up the experience" Can a man now enjoy his beer, pie and a clear view of the game without having to wear a hat or cap? Really!

Then it was game on. I was on a mission for me and every other man and woman in that stadium!

And that's when the idea for the Picco was born.

Trial and error.
I tried countless different types of hats, which just didn't do the job of blocking out the glare. And don't get me started on the dreaded problem of hat hair!

Nothing seemed to work as well as putting my hand above my sunglasses. And then it hit me, like a footy right on the skull! What about connecting something directly on top of my sunnies to shade my delicate little eyeballs from the afternoon sun?

Prototyping.
I spent the next few years immersed in research and development, trying a huge variety of designs and materials in an attempt to provide the perfect solution and experience. As it turned out, it wasn't going to be as easy as just plonking a bit of plastic on top of a pair of shades. It never is right?

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As the project grew, so too did defining what I wanted the Picco to do for the user. There were nice to haves, good to haves and the Must Haves, Here's where I settled…